Facebook Fan Pages are effective for marketing your small business

A recent study from Rice University found that using FaceBook fan pages increases sales.

The study, based on surveys of more than 1,700 respondents over a three-month period, found that compared with typical Dessert Gallery customers, the company’s Facebook fans:

• Made 36 percent more visits each month.
• Spent 45 percent more of their eating-out dollars at DG.
• Spent 33 percent more at DG’s stores.
• Had 14 percent higher emotional attachment to the DG brand.
• Had 41 percent greater psychological loyalty toward DG.
According to Dholakia, the results indicate that Facebook fan pages offer an effective and low-cost way of social-media marketing.

You can read the whole FaceBook article here

Once you do, please come back and talk to me about how I can help you get your FaceBook page up and running!

One thought on “Facebook Fan Pages are effective for marketing your small business

  1. Thanks very much for sharing this recent research about marketing on Facebook. Appreciated!

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