Facebook Fan Pages are effective for marketing your small business

March 6, 2010

A recent study from Rice University found that using FaceBook fan pages increases sales.

The study, based on surveys of more than 1,700 respondents over a three-month period, found that compared with typical Dessert Gallery customers, the company’s Facebook fans:

• Made 36 percent more visits each month.
• Spent 45 percent more of their eating-out dollars at DG.
• Spent 33 percent more at DG’s stores.
• Had 14 percent higher emotional attachment to the DG brand.
• Had 41 percent greater psychological loyalty toward DG.
According to Dholakia, the results indicate that Facebook fan pages offer an effective and low-cost way of social-media marketing.

You can read the whole FaceBook article here

Once you do, please come back and talk to me about how I can help you get your FaceBook page up and running!

Posted by Cindy | Filed Under News | 1 Comment